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FAQ's


What is domain name?

A domain name is a specific web site address that you choose and register with Network Solutions (the official registrar of domain names ending in .com, .edu, and .gov). Our domain name is "nktechnologies.net".

What domain name should I Choose?

This depends on how you are going to use it. If you are going to be telling people over the phone, choose one that is easy to say and spell out loud. Above all, I would choose one that is memorable and not confusing.

What is difference between static and dynamic site?

A static site is one that is written in HTML only. Each page is a separate document and there is no database that it draws on. What this means functionally is that the only way to edit the site is to go into each page and edit the HTML - so you'd either have to do it yourself using a webpage editor like FrontPage or pay us to go in and edit the site, each time you wanted something changed.

A dynamic site is written using more complex code and can do a lot more. For instance, I can make an area where you can log in and change various parts of the site, such as adding information or products. This is because each page is constructed based on the information in a database, and the information in that database can be changed via another interface.

Dynamic sites can reduce ongoing maintenance costs if you don't want to change things yourself with a webpage editor or with the HTML. They usually cost more to develop, as they require more complex coding and a content management utility needs to be developed to help you manage your website information.

Another benefit of dynamic sites is that they allow you to change only the content of the site and not the design, so you will not be able to accidentally break the visual style of the site. They have other benefits when sites start to get very large, as they make data management much more efficient and your site more expandable.

Many clients do a combination, having some dynamic areas such as a product catalog where they have to change information or pictures regularly, and leave other pages such as contact information as static pages.

What is search engine marketing?

It is the process of driving qualified traffic to your website through the major search engines (like Google) and directories (like Yahoo), which are used by hundreds of millions of web searchers every day. Every web-based business needs to succeed at search engine marketing.

How important is search engine marketing? As of August, 2002, Google alone was being used to generate about 150 million searches every day! Forrester Research has estimated that over 85% of those looking for information, services and products online are using search engines to find what they want.

Search engine marketing is absolutely essential to driving qualified traffic. Qualified traffic means people who are looking for what you are offering. It is the process of matching you, the vendor, with the seeker. We have a search engine marketing specialist on staff. He will be happy to talk with you about your Internet marketing and commercial visibility needs. Our search engine marketing expert has an exceptional track record at positioning commerce websites very high up in the search results for the most competitive categories on the Internet.

Your first consultation with our specialist is free. As a side note, please be aware that we tightly integrate our design and search engine positioning services. This is because what is done in the way of website design can have a major impact on how well a website will rank in the search engines and directories. Our search engine marketing specialist will be happy to discuss the implications of these issues with you in your first free consultation.

How do I get my website listed on search engines, especially Google?

Modern search engines like to find your site naturally, through links to your site from other sites. Google especially relies on your incoming links to determine your popularity and relevance. For more information on submitting your site and how to promote your site through search engines.

How do I get more traffic on search engines?

Search engine positioning is a long-term strategy, and there are no quick-fix solutions in this area. To be really effective with search engine marketing, your site needs to be focused around the right keywords and keyword phrases. If you want to boost your traffic quickly, I would suggest checking out Google Ad Words or other paid advertisement options. That said, these are the steps that would need to happen to really make it work:

Search engine positioning is a complex process and it does take time, but it can yield very good results over the long term, without spending a dime. we get most of the traffic from search engines and we have a very high ranking with our chosen keyword phrases, but it took us time and effort to get there. It's up to you how you choose to invest your marketing budget, be it money or time. But it is sure that the returns over investments in SEO are really great.

How do investment in professional custom graphic design improve my online presence?

Thoughtful, professional custom graphic design results in building a visual and functional user front end that focuses exclusively on providing an exceptional user experience while conveying company, service and product information.

Usability — one of the most important decisive factors influencing user experience from web-oriented systems (e-commerce store user interface, corporate website front-end, administrative area design and extranet systems). This knowledge is more heuristic and comes with years of experience. Several examples how bad usability influences sales directly:

  • The Yankee Group ascertains that over 75% of all buyers have left their shopping carts at least once because of user interface inconveniencies (usability pitfalls).
  • Forester research overviews show that 66% of shopping carts were left by customers before finishing purchasing process (closing the deal and submitting payment) as a result of bad usability issues.

Company image: Your website is the most important sales tool you have. Your visitor's first impression will almost instantly determine whether or not you're going to make a sale. Every detail does matter. No one will leave a Credit Card number, nor order service on a poorly designed site of a company that is not able to allow hiring professionals.

On the other hand, well designed content is easy to read, and accurate graphics, plus positive experience during surfing navigation and using services, will improve company image across the web audience and prove the company as customer oriented.

Why does my company need a professional logo?

This is the question you will almost certainly be asking yourself at the stage where either you are a start up company or you are simply not generating enough sales. Here are a few reasons why getting a professional logo will make your company rise above its competitors.

  • You get recognition. People see your logo on letterheads, websites and advertisements because it stands out — this makes it more memorable. It also makes your business look bigger than it really is.
  • A professional logo is an extremely valuable asset. It is said that the Coca-Cola logo is worth more than all of the premises they own and more than their entire company. So getting a good logo may lead to getting rich when you feel it is time to move on and sell your company.
  • A logo shows you care about your company and are willing to invest money into your company to make more sales. People do judge a book by its cover, so having a good logo is a great start to making sales.
How much does a web site cost?

There are quite a few factors that are going to affect the ultimate cost of your web site. We can design the website from the price range of Rs.3000/-. But we always advise to our clients to let us know your purpose of making the website and then we will advise you how it should be designed. There are many factors, on which the pricing of the web designing will change, like – Number of pages in your website, involvement and necessity of type of graphic work, Whether you require payment gateway on your website, whether your site should be interactive, web design for mobile friendly website etc. You will also need web hosting and domain name registration.

Do I need to hire a "local" web site designer?

We create web sites for clients who are local as well as out of state. By using the Internet, email and the telephone, it is possible to communicate effectively with clients in any location.

I am currently hosting with Anotherfirm.com and would like to switch over to MyCompany.com, How do I do this?

Just fill out an feedback form and we will take care of everything. We will transfer your domain name along with all of your existing web sites content.

What is site maintenance?

Maintenance is a fee paid monthly to keep your site updated with new content that you provide. Most good web sites have new content updated regularly. Fresh content is what will keep your visitors coming back.

Why can't I find my web site in the search engines?

Once your site has been submitted to the top Search Engines they may require several weeks, or even months to actually spider and list your web site in their directory. How fast your site is listed depends on each individual Search Engines database update schedule. Watch your server traffic logs for visiting spiders. We suggest you use Guaranteed Search Engine Submit. Your site can be listed on AOL, MSN, Overture in a couple of days. Click here to read more.

What is meaning of .com, .net, .org, .us, .biz, .info?

When you select a domain name, you can choose from several different extensions. These extensions can help indicate the type of business or service you are providing online or your geographical location. Different extensions may also have different domain names available in inventory. For example, newer extensions such as .biz may have more available names than the more mature .com extension. Here are definitions of the extensions you can choose from:

.com represents the word "commercial," and it is an unrestricted global domain name extension. Many businesses prefer a .com domain name because it is a highly recognized symbol for having a business presence on the Internet. But, the number of available .com domain names is shrinking as more and more businesses go online

.net represents the word "network," and is an unrestricted global domain name extension most commonly used by Internet service providers, Web-hosting companies, or other businesses that are directly involved in the infrastructure of the Internet. Additionally, some businesses choose domain names with a .net extension for their intranet web sites.

.org represents the word "organization," and is an unrestricted global domain name extension that is primarily used for non-commercial sites. However, many commercial entities register the .org extensions corresponding to their .com domain names in order to protect their brands.

.biz is a restricted-use global domain name extension used for business web sites. As a relatively new type of domain, .biz offers a company the opportunity to get the domain name it really wants and enhance its presence on the Web with a domain name that means business.

.info is an unrestricted domain name extension that creates an opportunity to reach a worldwide audience with information about your business and ideas. .info is growing in popularity, but still has many great names available.

.us is a restricted-use country code that may be used by any individual or organization with residence in the US or its territories, including foreign organizations that do business in the US.

What is eMarketing?

eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous. eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.

Why should I use a service to submit site when I can do it myself?

With NK Technologies services, you can save your business time. Trying to accomplish this massive task may take your few weeks. Also keep in mind that our professionals will optimize your html tags and meta tags, which may help you boost your rankings. This expertise is achieved with 3000 to 4000 hours of research and online working.

Do you guarantee that my site will come up #1 in the search engines?

No. We do not guarantee that your site will come up #1, though many of our clients do achieve top 10 rankings. But to get good ranking on Google or, any other search engine, Search Engines Optimization is required to be done for your website. Search Engines change their algorithms on how they rank or index sites. We are here to provide you economical SEO services, which will help for your business to grove.