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What is domain name ? |
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What
domain name should I Choose ? |
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What is
difference between static and dynamic site ? |
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What is
search engine marketing ? |
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How do I
get my website listed on search engines, especially
Google ? |
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How do I
get more traffic on search engines ? |
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How do
investment in professional custom graphic design
improve my online presence ? |
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Why does
my company need a professional logo ? |
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How much
does a web site cost ? |
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Do I
need to hire a "local" web site designer ? |
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I am currently hosting with Anotherfirm.com and
would like to switch over to MyCompany.com, How do I
do this ? |
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What is
site maintenance ? |
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Why
can't I find my web site in the search engines ?
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What is
meaning of .com, .net, .org, .us, .biz, .info ?
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What is eMarketing? |
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Why should I use a service to submit site when I can
do it myself ? |
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Do you guarantee that my site will come up #1 in the
search engines ? |
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What is domain name ?
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Ans: |
A domain
name is a specific web site address that you choose
and register with Network Solutions (the official
registrar of domain names ending in .com, .edu, and
.gov). Our domain name is "nktechnologies.net". |
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What domain name should I Choose ? |
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Ans: |
This
depends on how you are going to use it. If you are
going to be telling people over the phone, choose
one that is easy to say and spell out loud. Above
all, I would choose one that is memorable and not
confusing. |
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What is difference between static and dynamic site ? |
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A static
site is one that is written in HTML only. Each page
is a separate document and there is no database that
it draws on. What this means functionally is that
the only way to edit the site is to go into each
page and edit the HTML - so you'd either have to do
it yourself using a webpage editor like FrontPage or
pay us to go in and edit the site, each time you
wanted something changed.
A dynamic site is written using more complex code
and can do a lot more. For instance, I can make an
area where you can log in and change various parts
of the site, such as adding information or products.
This is because each page is constructed based on
the information in a database, and the information
in that database can be changed via another
interface.
Dynamic sites can reduce ongoing maintenance costs
if you don't want to change things yourself with a
webpage editor or with the HTML. They usually cost
more to develop, as they require more complex coding
and a content management utility needs to be
developed to help you manage your website
information.
Another benefit of dynamic sites is that they allow
you to change only the content of the site and not
the design, so you will not be able to accidentally
break the visual style of the site. They have other
benefits when sites start to get very large, as they
make data management much more efficient and your
site more expandable.
Many clients do a combination, having some dynamic
areas such as a product catalog where they have to
change information or pictures regularly, and leave
other pages such as contact information as static
pages. |
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What is
search engine marketing ? |
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Ans: |
It is
the process of driving qualified traffic to your
website through the major search engines (like
Google) and directories (like Yahoo), which are used
by hundreds of millions of web searchers every day.
Every web-based business needs to succeed at search
engine marketing.
How important is search engine marketing? As of
August, 2002, Google alone was being used to
generate about 150 million searches every day!
Forrester Research has estimated that over 85% of
those looking for information, services and products
online are using search engines to find what they
want.
Search engine marketing is absolutely essential to
driving qualified traffic. Qualified traffic means
people who are looking for what you are offering. It
is the process of matching you, the vendor, with the
seeker. We have a search engine marketing specialist
on staff. He will be happy to talk with you about
your Internet marketing and commercial visibility
needs. Our search engine marketing expert has an
exceptional track record at positioning commerce
websites very high up in the search results for the
most competitive categories on the Internet.
Your first consultation with our specialist is free.
As a side note, please be aware that we tightly
integrate our design and search engine positioning
services. This is because what is done in the way of
website design can have a major impact on how well a
website will rank in the search engines and
directories. Our search engine marketing specialist
will be happy to discuss the implications of these
issues with you in your first free consultation. |
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How do I get my website listed on search engines,
especially Google ? |
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Ans: |
Modern
search engines like to find your site naturally,
through links to your site from other sites. Google
especially relies on your incoming links to
determine your popularity and relevance. For more
information on submitting your site and how to
promote your site through search engines. |
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How do I get more traffic on search engines ? |
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Search
engine positioning is a long-term strategy, and
there are no quick-fix solutions in this area. To be
really effective with search engine marketing, your
site needs to be focused around the right keywords
and keyword phrases. If you want to boost your
traffic quickly, I would suggest checking out Google
Ad Words or other paid advertisement options. That
said, these are the steps that would need to happen
to really make it work:
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Search
engine positioning is a complex process and it does
take time, but it can yield very good results over
the long term, without spending a dime. we get most
of the traffic from search engines and we have a
very high ranking with our chosen keyword phrases,
but it took us time and effort to get there. It's up
to you how you choose to invest your marketing
budget,
be it money or time. But it is sure that the returns
over investments in SEO are really great. |
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How do investment in professional custom graphic
design improve my online presence ? |
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Ans: |
Thoughtful, professional custom graphic design
results in building a visual and functional user
front end that focuses exclusively on providing an
exceptional user experience while conveying company,
service and product information.
Usability — one of the
most important decisive factors influencing user
experience from web-oriented systems (e-commerce
store user interface, corporate website front-end,
administrative area design and extranet systems).
This knowledge is more heuristic and comes with
years of experience. Several examples how bad
usability influences sales directly: |
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The Yankee Group ascertains that over 75% of
all buyers have left their shopping carts at
least once because of user interface
inconveniencies (usability pitfalls).
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Forester research overviews show that 66% of
shopping carts were left by customers before
finishing purchasing process (closing the deal
and submitting payment) as a result of bad
usability issues.
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Company image: Your
website is the most important sales tool you have.
Your visitor's first impression will almost
instantly determine whether or not you're going to
make a sale. Every detail does matter. No one will
leave a Credit Card number, nor order service on a
poorly designed site of a company that is not able
to allow hiring professionals.
On the other hand, well designed content is easy to
read, and accurate graphics, plus positive
experience during surfing navigation and using
services, will improve company image across the web
audience and prove the company as customer oriented. |
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Why does my company need a professional logo ? |
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Ans: |
This is
the question you will almost certainly be asking
yourself at the stage where either you are a start
up company or you are simply not generating enough
sales. Here are a few reasons why getting a
professional logo will make your company rise above
its competitors.
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You get recognition. People see your logo on
letterheads, websites and advertisements
because it stands out — this makes it more
memorable. It also makes your business look
bigger than it really is.
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A
professional logo is an extremely valuable
asset. It is said that the Coca-Cola logo is
worth more than all of the premises they own
and more than their entire company. So getting
a good logo may lead to getting rich when you
feel it is time to move on and sell your
company.
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A
logo shows you care about your company and are
willing to invest money into your company to
make more sales. People do judge a book by its
cover, so having a good logo is a great start
to making sales. |
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How much
does a web site cost ? |
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Ans: |
There
are quite a few factors that are going to affect the
ultimate cost of your web site. These factors
include how many pages you are going to have, if you
will sell products on your website, the graphic work
involved, and how interactive your future web site
will be. You will also need web hosting and domain
name registration. |
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Do I need to hire a "local" web site designer ? |
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Ans: |
We
create web sites for clients who are local as well
as out of state. By using the Internet, email and
the telephone, it is possible to communicate
effectively with clients in any location. |
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I am currently hosting with Anotherfirm.com and
would like to switch over to MyCompany.com, How do I
do this ? |
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Ans: |
Just
fill out an feedback form and we will take care of
everything. We will transfer your domain name along
with all of your existing web sites content. |
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What is site
maintenance ? |
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Ans: |
Maintenance is a fee paid monthly to keep your site
updated with new content that you provide. Most good
web sites have new content updated regularly. Fresh
content is what will keep your visitors coming back.
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Why can't I find my web site in the search engines ?
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Ans: |
Once
your site has been submitted to the top Search
Engines they may require several weeks, or even
months to actually spider and list your web site in
their directory. How fast your site is listed
depends on each individual Search Engines database
update schedule. Watch your server traffic logs for
visiting spiders. We suggest you use Guaranteed
Search Engine Submit. Your site can be listed on
AOL, MSN, Overture in a couple of days. Click here
to read more. |
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What is meaning of .com, .net, .org, .us, .biz,
.info ? |
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Ans: |
When you
select a domain name, you can choose from several
different extensions. These extensions can help
indicate the type of business or service you are
providing online or your geographical location.
Different extensions may also have different domain
names available in inventory. For example, newer
extensions such as .biz may have more available
names than the more mature .com extension. Here are
definitions of the extensions you can choose from:
.com represents the
word "commercial," and it is an unrestricted global
domain name extension. Many businesses prefer a .com
domain name because it is a highly recognized symbol
for having a business presence on the Internet. But,
the number of available .com domain names is
shrinking as more and more businesses go online
.net represents the
word "network," and is an unrestricted global domain
name extension most commonly used by Internet
service providers, Web-hosting companies, or other
businesses that are directly involved in the
infrastructure of the Internet. Additionally, some
businesses choose domain names with a .net extension
for their intranet web sites.
.org represents the
word "organization," and is an unrestricted global
domain name extension that is primarily used for
non-commercial sites. However, many commercial
entities register the .org extensions corresponding
to their .com domain names in order to protect their
brands.
.biz is a
restricted-use global domain name extension used for
business web sites. As a relatively new type of
domain, .biz offers a company the opportunity to get
the domain name it really wants and enhance its
presence on the Web with a domain name that means
business.
.info is an
unrestricted domain name extension that creates an
opportunity to reach a worldwide audience with
information about your business and ideas. .info is
growing in popularity, but still has many great
names available.
.us is a restricted-use
country code that may be used by any individual or
organization with residence in the US or its
territories, including foreign organizations that do
business in the US. |
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What is eMarketing? |
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Ans: |
eMarketing or electronic marketing refers to the
application of marketing principles and techniques
via electronic media and more specifically the
Internet. The terms eMarketing, Internet marketing
and online marketing, are frequently interchanged,
and can often be considered synonymous. eMarketing
is the process of marketing a brand using the
Internet. It includes both direct response marketing
and indirect marketing elements and uses a range of
technologies to help connect businesses to their
customers. By such a definition, eMarketing
encompasses all the activities a business conducts
via the worldwide web with the aim of attracting new
business, retaining current business and developing
its brand identity. |
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Why should I use a service to submit site when I can
do it myself ? |
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Ans: |
With NK
Technologies services, you can save your business
time. Trying to accomplish this massive task may
take your few weeks. Also keep in mind that our
professionals will optimize your html tags and meta
tags, which may help you boost your rankings. This
expertise is achieved with 3000 to 4000 hours of
research and online working. |
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Do you guarantee that my site will come up #1 in the
search engines ? |
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No. We
do not guarantee that your site will come up #1,
though many of our clients do achieve top 10
rankings. Search engines change their algorithms on
how they rank or index sites, and we do not have any
control over this. |
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