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In the
big world of .coms, just putting up a website is not
at all fruitful, till you back it up with powerful
marketing plan. It is not efficient till site is not
visible to the targeted market segment.
Marketing has pretty much been around forever in one
form or another. Since the day when humans first
started trading whatever it was that they first
traded, marketing was there. Marketing was the
stories they used to convince other humans to trade.
Humans have come a long way since then, and
marketing has too. |
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The
methods of marketing
have changed and improved, and we've become a lot
more efficient at telling our stories and getting
our marketing messages out there.
eMarketing is
the product of the meeting between
modern communication
technologies and the age-old marketing
principles that humans have always applied. |
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eMarketing or
Electronic Marketing
refers to the application of marketing principles
and techniques via electronic media and more
specifically the Internet. The terms
eMarketing,
Internet marketing
and online marketing,
are frequently interchanged, and can often be
considered synonymous.
E-Marketing is
the process of
marketing a brand using the Internet. It
includes both direct response marketing and indirect
marketing elements and uses a range of technologies
to help connect businesses to their customers.
eMarketing
encompasses all the activities a business conducts
via the worldwide
web with the aim of attracting new business,
retaining current business and developing its brand
identity. When implemented correctly, the return on
investment (ROI) from eMarketing can far exceed that
of traditional marketing strategies. |
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